We call ourselves independent and unaffiliated because our rankings and picks aren’t paid placements, no brand pays for a spot on our “best” lists, and no brand reviews or approves our copy before it publishes. This page explains exactly what that means and how our site currently makes money.
How Our Guides Are Built
Every pick is evaluated the same way: published ingredient lists, aggregated public rating data across major retailers, and consensus across established beauty publications. Full detail is on our Methodology page. Brand relationships never factor into which products we recommend or how we rank them.
Affiliate Links
Some links to retailers on this site may be affiliate links, meaning we could earn a small commission if you make a purchase, at no extra cost to you. Where an affiliate link is used, it does not change our recommendation: we choose which products to cover and how to rank them before any monetization decision is made, not the other way around.
As of this writing, this site does not run third-party display advertising, and no brand has paid for editorial coverage, a review, or a ranking position.
Why This Matters
Affiliate income, when it exists, funds the research and testing time behind these guides. We disclose it because you deserve to know how a site makes money before you trust its recommendations, that’s the same standard we hold competitor sites to in our own reviews.
Questions
If you have questions about a specific link or recommendation, email us at contact@eyebrowgel.com.
Last updated: August 2026